FDA, JUUL Labs under pressure to halt underage use of flavored e-cigarettes

5:19:00 PM

FDA, JUUL Labs under pressure to halt underage use of flavored e-cigarettes
CNBC (4/18, LaVito) reports 11 Democratic senators wrote in a letter to FDA Commissioner Scott Gottlieb, “It is imperative that the FDA take immediate steps to remove kid-friendly e-cigarette and cigar flavorings from the market. If companies want to use flavors, they should be required to demonstrate to the FDA that use of flavors will benefit public health.” The senators also want the FDA to reverse its delay in e-cigarette regulation. Six health advocacy groups also wrote to the FDA asking it to remove some flavors and suspend online sales, pending better age verification. The senators also wrote to JUUL Labs, whose CEO Kevin Burns responded in a statement, saying he takes these issues “very seriously.”
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        Fortune (4/18, Ducharme) reports the group of senators – which includes Dick Durbin, Sherrod Brown, Richard Blumenthal, Chuck Schumer, Patty Murray, Tom Udall, Chris Van Hollen, Jack Reed, Ed Markey, Elizabeth Warren, and Tim Kaine – “wants answers from JUUL Labs.” They told Burns in the letter that JUUL products are “undermining our nation’s efforts to reduce tobacco use among youth and putting an entire new generation of children at risk of nicotine addiction and other health consequences.”
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        Majority of young people don’t believe JUUL contains nicotine, survey shows The Washington Times (4/18, Kelly) reports that 63 percent of 15- to 24-year-olds who use JUUL said that they did not know the product contains nicotine, according to a survey from Truth Initiative. Truth Initiative CEO Robin Koval said in a statement, “Unfo
rtunately, young people are unaware that JUUL packs a powerful nicotine punch with a single cartridge equal to an entire pack of cigarettes.” She added, “This escalates the urgency for Food and Drug Administration (FDA) regulation and public education regarding the risks for young people.”
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        HealthDay (4/18, Preidt) reports the survey also showed that 25 percent of survey respondents in the 15- to 24- age group “recognized a Juul e-cigarette device when shown a photo of the product.”
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